Case Study: Software Logic Enables Financial Software Company to Grow with Cloud Technology

TAMPA, FL (October 18, 2016) Software Logic, a leading cloud-focused software development firm, today released a case study highlighting Best Choice Software, developer of a stock trading tool headquartered in Tampa Bay.  Through its findings, the case study revealed that Software Logic helped Best Choice Software increase its user base and expand globally through the newly developed interface, migration to Software as a Service (SaaS), and adoption of a recurring revenue model.

“We are always looking for ways to help our customers thrive with our innovative software development techniques,” said Luis Reyes, CEO at Software Logic. “Working with Best Choice Software was exciting because we saw directly how many people were leveraging their tool to become better traders by studying the data and dynamics of the industry. We are honored they trusted Software Logic to help them build their software, and we look forward to their future success.”

By leveraging Software Logic to develop new software for the trading tool, Best Choice Software achieved the following goals:

  • Captured new users through a recurring revenue model
  • Enhanced the trading tool’s functionality and usability through its new, modern interface
  • Reduced costs associated with breaks and outages


“As the needs of our current and prospective customers evolved, we knew we needed to migrate our software to the cloud,” said Jerry McFarland, president, Best Choice Software. “I was fortunate to find such a talented engineer through Luis and Software Logic. The company provided us with timely communication and the support we needed to be successful.  Because Software Logic was so brilliant in rebuilding our software, we can confidently say we are selling the best stock market trading tool in the industry.”

View the case study at

To learn more about Software Logic, please contact the software development experts at 727-998-2002, email, or visit

About Software Logic

Software Logic is a leading quality-driven software development firm specializing in cloud conversions, product development, and API services. Through its adoption of DevOps, Software Logic leverages the Agile methodology, continuous deployment, utilization of cloud infrastructure, and the implementation of data center automation. It focuses on test automation and critical mass of best practices. The company’s expertise in software development enables businesses to migrate to the cloud, increase scalability, and optimize on the power of a recurring revenue model. Its team of software development experts strategize with businesses to simplify technology and turn it into a competitive advantage. Founded in 2014, Software Logic is headquartered in Tampa, Florida. To learn more, please visit  Follow Software Logic on Twitter, Facebook, and LinkedIn.