Recently, Forrester released a study that explores the customer experience and the effect it has on brand loyalty. It is no secret that businesses who make customers feel valued and appreciated drive greater customer loyalty. So, how can you create a better customer experience within your organization?
Technology can help you drive more loyalty and gain a competitive advantage.
To create a better experience, consider improving your IT systems and processes to make things run smoothly for your customers. A new company-wide software will offer greater functionality, new features, and frequent application upgrades. This will require truly Agile software development combined with DevOps.
Taking a closer look, DevOps is the practice of operations and software development collaborating together throughout the entire project—from the strategy to design, and all the way through to development and production support.
Another concept to consider is that Agile and DevOps are an important combination in the software development services lifecycle. In fact, truly Agile software development now requires DevOps. You don’t really want one without the other. Together, DevOps and Agile enable continuous integration and application deployment.
If a company tries to implement Agile without DevOps, it would slow down production significantly and counteract what the organization is trying to accomplish. Think about it this way. If you implement Agile without DevOps, it would be like trying to produce company memos and documents with a typewriter instead of a computer. You can still technically create the document, but it’s going to take you three times as long to do it with a lot of hassle along the way.
There are many benefits to implementing a company-wide software upgrade. DevOps and Agile applications automate planning, code development, configuration, testing and deployment. Let’s look at some ways Agile and DevOps can benefit your business.
1. Enables companies to offer a better customer experience. Agile and DevOps offer continuous delivery, allowing IT departments to accomplish more, faster. Any project changes can be delivered seamlessly, even with short lead times. The new software will help companies stay ahead of the innovative cycle because you can respond quickly to competitors and any market changes.
2. Offers increased Service Level Agreements (SLAs). Agile and DevOps enable organizations to have a better understanding of company processes, which will increase performance and improve accuracy. The bottlenecks are also eliminated because the new processes reduce silos, allowing more time to better understand the skill-sets throughout the organization and how it all works together.
3. Increased usability and customer satisfaction. There is no doubt that IT teams that adopt Agile and DevOps experience a more holistic and collaborative workplace. Projects are more direct and the complexity is reduced. This directly correlates with improved internal and external communications. Organizations that perform well within also shine when it comes to offering great service to their customers.
Don’t get left behind. To get started, figure out what works in your organization and partner with a software development firm who can help you create a strategy and build a playbook. The right software development partner will help you gain the customer loyalty you seek by implementing the right technology into your business’ ecosystem.